Categories:
It’s official – GEO (Generative Engine Optimisation) is the new SEO and will be our biggest digital marketing challenge (to date) for 2025. GEO is still all about Google’s AI Overview, the lovely people at Google just keep giving new terminologies to it. The crux of the problem is we’re now up against Google not our searchers. Google will literally generate the search result based on what it sees on the websites that a) currently in […]
