This article explores the differences between these three vital ‘business functions’ which, when seamlessly joined up form the powerhouse of any business. This article doesn’t dive deep into the details of what each function provides, more their impact on a business. It describes the journey by way of a conversation – because that’s what every business ultimately wants to have. Let’s start with the business development function. This is defined by the overarching business strategy […]
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If you've ever been asked "what does your business actually do, and who for?" this is the blog for you
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If your brand is 3 years old or more then the time is now! Everyone who invests in a brand identity will feel very attached to it – it becomes part of the family does it not? In fact you become so attached that you start to break out in a sweat when someone suggests it may be time to even contemplate an update. Or… you actually just think it’s not important to make change, […]
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When it comes to branding the jargon branding agencies use can be confusing. It doesn't need to be. Keep it simple - here's how.
