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If you've ever been asked "what does your business actually do, and who for?" this is the blog for you
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OK, this is a short ‘shout out’… Anyone who’s been in the creative industry for some time and who also entered it as a qualified creative professional will know I’m about to bring the dirty subject of those ‘sites’ that enable designers (and actually other professions too) to bid on projects. Well I can only assume it attracts those with less qualifications (or quite possibly less morals) and to be honest my research has proven […]
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This rant goes out to anyone who’s been ‘Faginned’. I recently found myself being asked to do an ‘unpaid pitch’ for an existing client against 2 other companies. The expectations from the pitch were that I would happily supply ideas (in abundance), creative concepts (galore) plus a range of visuals to boot; all to be submitted free of charge. My client was confident that the project coming to me was ‘in the bag’. I thought […]
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Anyone in business will probably have been in the situation where they’ve tried to DIY (Design It Yourself) a brand, a company brochure or marketing piece, and, after several attempts (stress-fully) come to the conclusion… “perhaps I should find a ‘creative’ to do it for me”. Usually, the next concern is who, what’s the cost, and how much of my time will it take up to liaise with these people? After all, if you don’t […]
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Common mis-conception – Ok, so these days it’s easy to become a designer right? Loads of ‘easy to use’ programmes and ‘How To’ guides make it simple for anyone to put a brochure/newsletter/marketing piece together – how difficult can it be with so much help available? Technology has not only changed the way designs are accomplished, it’s changed the perception of ‘design’ from a hard earned skill to something you can learn in an afternoon […]
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Anyone who’s crossed paths with a ‘designer’ will tell you that it was a bit bumpy along the way – miscommunication, misunderstanding and sometimes even ‘missed-the-plot completely’ are all common issues. So why is this, and what effect does it have on the professionals in the industry – who actually do care? Well generally it’s because of these 3 things that a ‘designer’ won’t tell you: Something like – they used to be a decorator, […]
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It’s true, we are surrounded by inspirational experiences, sometimes though the blinkers are on too tight. So how do you know you’ve found inspiration? Let’s take a look at the history of the creative industry to find out… Years ago, being a designer was considered a profession that was just for the creatively gifted; an elite talent with an ability to supply concept masterpieces. Now it seems anyone can pick up a mouse and turn […]
