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To all successful businesses… As a business or even an industry it’s easy to think that you are successful at what you do, and that is enough for future growth. You’ve grounded your company in the best foundations, put the right infrastructure in place and created a robust and well-structured strategy that will sustain the future of your business. But have you missed something? In this article I want to talk about the power of […]
In this article I explain what SERPs are and how they help your business to get found by the people you want to talk to. Plus you’ll discover how to improve your Google ranking and your Search Engine Optimisation (SEO) tactics. So let’s start with the meaning behind (yet another) acronym. SERPs stands for Search Engine Results Pages – quite simply it’s the options you see when you do a Google search. It’s Google’s way […]
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Content marketing is no longer a ‘nice to have’ or an ‘option’ in any marketing plan This means the content you create for your business has to be well-thought out, executed and delivered to your desired audience in a format that works for them. Take your content to market and reap the rewards – increase intrigue in your business, improve your search engine optimisation (SEO) and increase those all important backlinks. This guide walks you […]
This article explores the differences between these three vital ‘business functions’ which, when seamlessly joined up form the powerhouse of any business. This article doesn’t dive deep into the details of what each function provides, more their impact on a business. It describes the journey by way of a conversation – because that’s what every business ultimately wants to have. Let’s start with the business development function. This is defined by the overarching business strategy […]
If you do one thing for your website in 2021 it should be CRO. Why? Because, it’s all about your visitors. Get to know what they do when they land on your site and you’ll be able to make some super quick wins to increase website conversion rate. The more you understand your visitors, users, and customers, the easier it becomes to give them what they need. Conversion Rate Optimisation (CRO) involves looking at the […]
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It’s that time of year again – exam results looming in 2 days time! With nerves currently being frayed in many households whilst awaiting exam results, it makes me think that running and marketing a business can often bring the same anxieties. You pour your heart and soul into doing all the ground work and preparation you can, entering each project with precision and calmness, then wait with baited breath to see if the results […]
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For a lot of businesses the cost of marketing can be daunting. Especially if you’re just starting up something new, the pressure really is on to allocate a significant budget towards marketing or you simply won’t be found (and let’s not forget the design services you’ll need to get things produced). You might have the most wonderfully lucrative NEW ‘thing’ you’re sure will be a winner, but if no-one knows about it, you may as […]
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Love it hate it – you can’t escape social media; there’s nowhere to hide… it will find you! Yes indeed there are many ways you can now be tracked down and targeted with information, bulletins or offers, but what effect does that have on your love (or hate) of this form of communication? Surely we should have a say in who gets in touch with us, and when. So has the world gone socially unstable? […]
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For a lot of businesses the cost of marketing can be quite a daunting prospect. Especially if you’re just starting up something new, the pressure really is on to allocate a significant budget towards marketing. You might have the most wonderfully lucrative NEW ‘thing’ you’re sure will be a winner, but if no-one knows about it, you may as well give up. So what are the options available? You could try a bit […]
