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It’s official – GEO (Generative Engine Optimisation) is the new SEO and will be our biggest digital marketing challenge (to date) for 2025. GEO is still all about Google’s AI Overview, the lovely people at Google just keep giving new terminologies to it. The crux of the problem is we’re now up against Google not our searchers. Google will literally generate the search result based on what it sees on the websites that a) currently in […]
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If you've ever been asked "what does your business actually do, and who for?" this is the blog for you
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In the news recently was the story of Arthur, a stray dog who stumbled upon a team of Swedish extreme adventurers in the Amazon rainforest when he was at his most vulnerable – tired, weak and hungry. What hungry and homeless mutt wouldn’t accept a gift of food? But having tasted the Swedish delights he decided these adventurers were the ones that could give him what he needed long term and being savvy he took […]
