Branding made easy
If you've ever been asked "what does your business actually do, and who for?" this is the blog for you

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When it comes to the nations favourite heroes James Bond rising from the water in a pair of trunks surely has to be up there in the top 10 heroic visions at least, doesn’t he? The guy in the pic certainly thinks so (apologies to all Bond addicts hoping to see an actual pic of Bond – hope this will suffice for now). But whilst the iconic term ‘007’ is now part of our English […]

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Hands up anyone who doesn’t prefer doing business over a friendly, frothy coffee? Nope, thought not – me too. With the kids back at school, now is the time to get social with business, and I’m not talking about facebook, but actually meaning ‘talking’. To be honest, there is a serious note here as I’m quite concerned that this might be something this generation is losing the art of, and heaven only knows how the […]

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Ok, so after many requests I’m happy to explain why I chose waboom for my company name. Back in 2006 when I was thinking of a name for the business, I didn’t want anything that would categorise me too much, because I offer many varied solutions to many businesses it’s difficult to sum it up in one word. So where did I get waboom from? Originally I actually wanted a ‘sound’ rather than a name, […]

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In the news recently was the story of Arthur, a stray dog who stumbled upon a team of Swedish extreme adventurers in the Amazon rainforest when he was at his most vulnerable – tired, weak and hungry. What hungry and homeless mutt wouldn’t accept a gift of food? But having tasted the Swedish delights he decided these adventurers were the ones that could give him what he needed long term and being savvy he took […]
    For a lot of businesses the cost of marketing can be quite a daunting prospect. Especially if you’re just starting up something new, the pressure really is on to allocate a significant budget towards marketing. You might have the most wonderfully lucrative NEW ‘thing’ you’re sure will be a winner, but if no-one knows about it, you may as well give up. So what are the options available? You could try a bit […]

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Anyone who’s crossed paths with a ‘designer’ will tell you that it was a bit bumpy along the way – miscommunication, misunderstanding and sometimes even ‘missed-the-plot completely’ are all common issues. So why is this, and what effect does it have on the professionals in the industry – who actually do care? Well generally it’s because of these 3 things that a ‘designer’ won’t tell you: Something like – they used to be a decorator, […]
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