flip your brand
Your brand identity has approximately 8 seconds to get the right message across
Branding that positions your business correctly will make your customers pick you instinctively
When it comes to company branding, simple is most definitely better and being direct is key or you risk losing your audience as soon as they land. But for many, branding is a complete mystery – something you know you have to get right for your business, but you’re not sure why, or how!
This can be especially concerning when you realise you only have about 8 seconds according to a study on human attention span – to make or break, attract or repel.
So every precious second is critically important!
You may not have thought much about what your business message says, but positioning your business so people understand what it is they will get is vital.
Discover what makes your business different to your competitors, so that you attract rather than have to pull customers or clients to you. This really is the best investment you will ever make in your business. Get this right and it forms the foundations for all of your business strategy and marketing plans to create super success.
are you familiar with this trap?
Like most busy professionals you may be so busy running the show that you end up being too close to step back and see what it is you’re expecting your customers to buy from you.
There really is a massive difference between what you sell and what people buy.
You’re selling a product or service, people buy a ‘need’, and that’s what should be creating your brand’s messaging.
This fresh pair of eyes has brought success to many businesses and it could help yours too. So if you think you’re in this trap let’s talk about getting you out…
what is a brand flip?
It’s simply updating and refreshing your brand to make it more effective at capturing your best audiences attention. It starts with a brand review – this has to be done first, without any influence from you, so as to look at your brand cold. Then, we have a chat to fully understand what your business offers and who your ideal customers are.
Does it all match up? This is where we see if the the brand review matches what you say your brand offers, and we fix it.
With over 35 years experience in business of positioning, branding and all things creative, you will be speaking to a real expert, and your business will be in very safe hands.
WHAT IS A BRAND?
All you need to know about what makes a brand. We outline the elements and give some really useful tips for creating them.
KNOW YOUR CUSTOMER
A quick look at understanding who your best customer is, so you can create a brand that attracts them.
what does your business do?
This will help you craft a compelling business description that is simply effective. Branding demystified!
