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It’s official – GEO (Generative Engine Optimisation) is the new SEO and will be our biggest digital marketing challenge (to date) for 2025. GEO is still all about Google’s AI Overview, the lovely people at Google just keep giving new terminologies to it. The crux of the problem is we’re now up against Google not our searchers. Google will literally generate the search result based on what it sees on the websites that a) currently in […]
In this article I explain what SERPs are and how they help your business to get found by the people you want to talk to. Plus you’ll discover how to improve your Google ranking and your Search Engine Optimisation (SEO) tactics. So let’s start with the meaning behind (yet another) acronym. SERPs stands for Search Engine Results Pages – quite simply it’s the options you see when you do a Google search. It’s Google’s way […]
